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Why Choose a CFP®?

CFP® professionals must meet extensive training, experience requirements, and commit to ethical standards set by the CFP Board that require them to put their clients' interests first. 


In order to become a CERTIFIED FINANCIAL PLANNER™ professional, advisors must complete a comprehensive course of study at a college or university offering a financial planning curriculum approved by the CFP® Board.


CFP® professionals must pass a comprehensive exam that includes applying financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.


CFP® professionals complete several years of experience prior to earning the right to use the CFP® certification. This hands-on experience guarantees that CFP® professionals have practical financial planning knowledge, so you can count on them to help you create a realistic financial plan that fits your individual needs.


CFP® professionals are held to high ethical standards, as outlined in CFP® Board's Code of Ethics and Standards of Conduct. They are obliged to uphold the principles of honesty, integrity, competence and diligence.

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